One of the main reasons I hear that companies don’t do any data cleaning is because it’s considered too expensive. Well, let me ask you… What if you had to contact a customer, but didn’t have their correct telephone number? How much would it cost for a replacement item to be sent to…

The Information Commissioner’s Office is receiving increasing criticism with regard to the lack of information it is issuing regarding the forthcoming General Data Protection Regulations (GDPR). Broken Promise Causes Untold Time Pressures The ICO originally announced that publication of its…

No matter what anybody says, every business can benefit from direct marketing. Sure, their individual reasons for doing so may differ. Nevertheless, a company that doesn’t use direct marketing is missing a trick. What Have the Romans Ever Done For Us? Well … apart from the aqueducts ……

It’s the most common question we get asked…what’s it going to cost? Well, read on … you might just be surprised as to how low a direct marketing campaign cost can be! There are several things to consider, though the information below will enable you to start thinking about your campaign…

We’ve been helping the college sector with their student recruitment for a number of years now. During those years, we’ve written blogs and articles about common problems being faced by the sector, with helpful tips to overcome them. The latest we are hearing from within the colleges is that…

I was asked this question recently and not for the first time. “Why should I rent a marketing list from you, rather than look on search engines to find prospects to call?” Well, there are several reasons and I shall name a few here. To Save Time How long would it take you to gather a list…

  Social media has exploded into the marketing world in recent times and shows no signs of slowing down. Whilst certain platforms perform better for certain industries, every business needs to be using social media wisely. Here are our top ten tips to get you started: Use the Most Appropriate…

Sarcasm alert! This blog contains hints of sarcasm and occasional bad language. Well, when I say bad language … in my experience, customer service is, to some, a four-letter word! Image courtesy of Graphics Mouse at FreeDigitalPhotos.net I find it wholly bizarre – customer service is…

Have you ever heard it said, that email marketing doesn’t work? I have, many times. And the thing is, it doesn’t … well, not if you only ever send one email anyway! Image courtesy of Stuart Miles at FreeDigitalPhotos.net If I had a pound for every time I’d heard this, I’d be sat on a…

The answer is simple – NEVER! People have many reasons why they might want to unsubscribe from marketing emails. Those reasons should be of no concern to a business. The fact is that if someone has requested to be unsubscribed then they should be, without exception, immediately…

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