The Importance of Timing! At 9.30pm on Bank Holiday Monday, an advert came on TV for a very well-known high street shop, advertising sale prices on many of their goods. Those sale prices were available in-store until Bank Holiday Monday, i.e. that same day. The store had closed several hours…

Most companies want to get more sales. So, when clients come to us to purchase a marketing list, whether that’s a business data marketing list or a consumer list, their ultimate goal is to promote their business and get more sales. Upon hearing from one of our clients last week who had purchased…

A credible reputation is essential to any business’s survival. The trust and confidence of the client will have a direct effect on a company’s sales. In the past, you might have been able to get new clients by turning up to meetings in a smart suit and presenting well. However, nowadays, in…

Its often said that in marketing you have make 7 contacts with a prospect before they become a client. As such we have created 7 Touch Marketing plan to help you get more new clients When you create your marketing plan, put yourself in the shoes of your prospect. What are they looking for and how…

In order to ensure ongoing compliance with GDPR, our suppliers and us have been hard at work preparing ourselves over the past few months. That has resulted in significant time and monetary investment both on their part and ours. Regrettably, whilst many of the financial costs have been absorbed,…

Good timing in marketing is key to the success of any marketing campaign. Here at Data Bubble we always stress the need to deliver the Right Message to the Right Person at the Right Time,  yet get the timing wrong and it really doesn’t matter how targetted or how good the message is. Here…

Having received a sales call from a competitor last week I felt compelled to write a blog about the The Telephone Preference Service. During my years or more in this industry, I have come across quite a number of different practices – some good, some bad and some downright ugly! Unfortunately,…

The direct mail industry has been handed a boost after the Information Commissioner’s Office finally confirmed that companies will be able to use legitimate interests – and not have to gain explicit consent – under GDPR to contact consumers by post. This is great news for the industry and as…

The new General Data Protection Regulations, commonly referred to us “GDPR”, become UK Law on 25 May 2018. Whilst uncertainty about the ability to buy marketing data once it comes in has been widespread, there needn’t be any cause for concern among those who operate legitimately. This blog…

Do you know about the most important numbers in business? I once heard a salesperson say “All sales are good sales”, but when I asked what profit he was working to, he didn’t have a clue. His boss had told him to simply get sales through the door, so he did what was asked of him. Now, fair…

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