One of my favourite blog topics is Customer Service and my belief that, in general, it has suffered a continual decline over the past few years. The thing is, companies can really set themselves aside from their competition by adopting good customer service policies, yet many fail to see that. I…

Simple 3 step marketing plan One of the most common things SMEs struggle with is creating a marketing plan. It’s all very well being the best at what you do, but unless others know that, how are you ever going to attract them to you? A marketing plan doesn’t have to be complicated, so I…

Who would argue against the well-known phrase “You get out what you put in”? Not many, I dare say. Well, why should marketing data be any different? Waste of Money … How many times have you received a direct marketing communication that was of absolutely no relevance to you whatsoever? I know…

Do you ever find yourself staggered at just how poor some sales people truly are? In many instances, the only differentiator between you and your competitors is your customer service. Sadly, it seems that some people simply don’t get that – well, either that or they don’t care! Do Not Call…

In order to grow your business successfully, you have to understand your customers. Marketing data is, in many ways, the key to helping business owners gain that understanding. What marketing data should I collect? Marketing Data can be used in a range of different ways – communicating with your…

The Importance of Timing! At 9.30pm on Bank Holiday Monday, an advert came on TV for a very well-known high street shop, advertising sale prices on many of their goods. Those sale prices were available in-store until Bank Holiday Monday, i.e. that same day. The store had closed several hours…

Most companies want to get more sales. So, when clients come to us to purchase a marketing list, whether that’s a business data marketing list or a consumer list, their ultimate goal is to promote their business and get more sales. Upon hearing from one of our clients last week who had purchased…

A credible reputation is essential to any business’s survival. The trust and confidence of the client will have a direct effect on a company’s sales. In the past, you might have been able to get new clients by turning up to meetings in a smart suit and presenting well. However, nowadays, in…

Its often said that in marketing you have make 7 contacts with a prospect before they become a client. As such we have created 7 Touch Marketing plan to help you get more new clients When you create your marketing plan, put yourself in the shoes of your prospect. What are they looking for and how…

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