Having received a sales call from a competitor last week I felt compelled to write a blog about the The Telephone Preference Service. During my years or more in this industry, I have come across quite a number of different practices – some good, some bad and some downright ugly! Unfortunately,…

The direct mail industry has been handed a boost after the Information Commissioner’s Office finally confirmed that companies will be able to use legitimate interests – and not have to gain explicit consent – under GDPR to contact consumers by post. This is great news for the industry and as…

The new General Data Protection Regulations, commonly referred to us “GDPR”, become UK Law on 25 May 2018. Whilst uncertainty about the ability to buy marketing data once it comes in has been widespread, there needn’t be any cause for concern among those who operate legitimately. This blog…

Do you know about the most important numbers in business? I once heard a salesperson say “All sales are good sales”, but when I asked what profit he was working to, he didn’t have a clue. His boss had told him to simply get sales through the door, so he did what was asked of him. Now, fair…

Telemarketing seems to be one of those marketing jobs that gets pushed further and further down the pending file until hopefully it falls off the edge of the desk. In light of this seemingly universal reticence to get on the phone, it’s high time we had a look at what makes for a successful…

New Year is the ideal time to plan new student recruitment events. With budgets being squeezed, making sure you target the right people is key when planning an event. This is where Data Bubble can help colleges promote their college events to a wider audience. How Colleges are using targeted data…

I know for a lot of people this time of year is busy time making plans for the year ahead, so this year make sure you start planning your marketing activity early. The most successful marketing campaigns are those that achieve the best ROI and planning is key to achieving the most out of your…

A Clean Database is the First Step to GDPR Compliance According to a new publication, companies are being urged to put data cleanliness at the top of their agenda when it comes to getting in shape for GDPR. The new Insight Report states that clean data will not only ease the pain of compliance,…

  One of the main reasons I hear that companies don’t do any data cleaning is because it’s considered too expensive. Well, let me ask you… What if you had to contact a customer, but didn’t have their correct telephone number? How much would it cost for a replacement item to be sent to…

The Information Commissioner’s Office is receiving increasing criticism with regard to the lack of information it is issuing regarding the forthcoming General Data Protection Regulations (GDPR). Broken Promise Causes Untold Time Pressures The ICO originally announced that publication of its…

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