Make 2018 Your Bumper Marketing Year – Getting New Customers

Make 2018 Your Bumper Marketing Year – Getting New Customers

I know for a lot of people this time of year is busy time making plans for the year ahead, so this year make sure you start planning your marketing activity early.
The most successful marketing campaigns are those that achieve the best ROI and planning is key to achieving the most out of your marketing budget.

Slowly slowly touchy feely . . .

As we all know, sales rarely come from the first time we introduce ourselves to someone. It’s more a case of allowing our prospects to become aware of our brand by seeing it over time in different formats; building relationships, rapport and trust. Accordingly, having an effective plan of how and when we ‘touch’ our prospects is the most efficient way of getting the right message to the right person at the right time.

So, who are your existing customers?

Build up a profile from your existing customer contact list, get to know and understand your clients needs and wants.

Ask yourselves a few questions about your existing customers so you can replicate successful past campaigns

Target with arrow hitting right in the middleWho are your ideal customers?

What industries do they come from?
Trade, finance, manufacturing, education etc

What are their job titles?
Director, IT, Marketing, Fleet etc

How big are the companies they work for?
Large Corporate, SME

Where are they located?
Are they local, national or global

What services do they take?
Is there an opportunity to cross sell other service

What marketing activity did you do to gain them as a customer?
Did they respond to an email, letter, pay per click networking event etc

So, where are your next customers?

Now you know more about your customer and the marketing activity that was most effective will allow you to plan what you are going to do and make the most of your marketing budget.

Building up a list on your own takes a lot of your time and money. This is where Data Bubble can help you, we can provide you with a clean accurate list of your ideal customers using your customer profile.

How to introduce yourself to your prospects

Now you have your clean and targeted data list in your hand, the next thing to consider is what are you going to do with it? How will you approach your prospects?

Here’s the top 5 of what to do with your data list:

• Direct mail
• Email marketing
• Follow up telephone calls
• Social media
• Marketing material such as flyers, brochure, leaflets

Hand holding Pen over Marketing Terms

Don’t be a one hit wonder

As I said before, your campaign should be based on how you approach your prospects using all these methods over time, to build up a relationship and awareness of your brand with them.

We have created a booklet to help you attract new customers Download here

Whether it is a reliable and clean data list you require or help formulating your whole marketing campaign, Data Bubble is here to help.