Different Ways of Marketing for Small businesses

I was contacted this week by a new start up company wanting help with marketing.

This got me thinking about the different marketing opportunities available for small businesses to market themselves on a small budget…

 

Let me share with you some ideas that can be very effective

 

  • Offering existing customers an incentive for introducing a friend / colleague as a new customer.

 

  • Reciprocal referrals with other suppliers, especially those who serve your target audience with different products and services.

 

  • Networking events

 

  • Regularly giving news and interesting pictures about your work to your local newspaper.

 

  • Write a regular column relating to your specialism in the local free newspaper or magazine.

 

  • Speaking at the local college university – gives you publicity and builds your reputation.

 

  • Local trade directories – typically monthly publications distributed to the local community.

 

  • Targeting special offers at local big employers, through their PR and/or HR/social activities.

 

  • Door-to-door leaflet distribution through the postal service or other suitable service.

 

  • Posters in windows and on notice boards, and in staff rooms of local businesses.

 

  • A promotional stall at a Christmas Fair, car-boot market or county show.

 

  • Leafleting at a local relevant event.

 

  • Using leaflets or business cards in dispensers where local people sit and wait or queue for example: doctors, dentists, vets, taxi offices, launderettes, takeaways, leisure centres, etc.

Sometimes these opportunities get overlooked but some of them are very simple and don’t cost that much ….