Different Ways of Marketing for Small businessesI was contacted this week by a new start up company wanting help with marketing.This got me thinking about the different marketing opportunities available for small businesses to market themselves on a small budget… Let me share with you some ideas that can be very effective Offering existing customers an incentive for introducing a friend / colleague as a new customer. Reciprocal referrals with other suppliers, especially those who serve your target audience with different products and services. Networking events Regularly giving news and interesting pictures about your work to your local newspaper. Write a regular column relating to your specialism in the local free newspaper or magazine. Speaking at the local college university – gives you publicity and builds your reputation. Local trade directories – typically monthly publications distributed to the local community. Targeting special offers at local big employers, through their PR and/or HR/social activities. Door-to-door leaflet distribution through the postal service or other suitable service. Posters in windows and on notice boards, and in staff rooms of local businesses. A promotional stall at a Christmas Fair, car-boot market or county show. Leafleting at a local relevant event. Using leaflets or business cards in dispensers where local people sit and wait or queue for example: doctors, dentists, vets, taxi offices, launderettes, takeaways, leisure centres, etc.Sometimes these opportunities get overlooked but some of them are very simple and don’t cost that much ….