Are you getting the return on your investment?How much do you spend on you marketing? Do you know what your return on the amount invested is?A common definition of Return on Investment involves looking at the cost of a marketing campaign relative to the profit generated.For exampleYou put £1000 into a campaign to try to sell £100 worth of goods. You sell 30 of them at the profit of £50each making a total profit of £1500 on the campaign.But this profit is before the cost of the campaign so take off the campaign costs I.e. £1500 profit less cost £1000 = £500The return gained is £500 from your original marketing investment of £1000.Your Return on this Investment is £500 divided by £1000 = 50% ROI. Working out your return on investment ensures that you are spending your money on the best form of marketing. This is a simple calculation of Return of investment without factoring in the element of time.Calculating the ROI it’s not just for large companies…. Everyone in business needs to know the sums.Make sure you know how much you are spending.If it’s working them repeat if not then try something elseALWAYS make sure you know the sumsAlway working out your return on investment as it will ensure that you are making the most of your marketing budget.