With the introduction of the new British Forces Post Office (BFPO) postcodes being present on the Royal Mail PAF file, UK companies are now able to promote their products and services to British Forces and their families servicing overseas.
Previously British Forces Post Office (BFPO) numbers were incompatible with many ordering systems and without a UK postcode, Military personnel struggles to obtain goods and services.
However following developments by the Ministry of Defence and the Royal Mail a new specialist BFPO postcodes set have been produced and incorporated into the Royal Mail Post Office Address File.
This development allows UK business to include these postcodes into their ordering systems, which allows them to provide product and services to British Forces Staff and families around the world.
Lt Col Ian Stark, the BFPO head of policy and plans, said “The database opens up access to Internet services and the ability to carry out Internet transactions, whether it is online shopping, registering your car or applying for a mortgage or credit card,”
Companies will have access to promote their products and services to a potentially lucrative market sector that has been previously untouched.
Joanne Clayton of Data Bubble Consultancy Limited said “This is great news for clients wanting to target a previously ignored market sector. Using the consumer data we provide, clients’ will be able to promote their services to a new and potentially lucrative market.”
For more information about consumer data and other marketing lists along with the BFPO Database contact Joanne on 01274 483936
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